The team arrived early this morning, bright eyed and bushy tailed, ready to start delivering the September issue of the Welcome to Chester & Cheshire brochure for Chester City Council.
At 9.30am, the printers pulled up outside our warehouse, which gave us just one day to deliver about 18,000 glossy brochures to a range of hotels, guest houses and other hand-picked establishments. We were already running a day late because they hadn't got them to us on time, so it was all hands to the deck.
LDS vans could be seen zooming hither and thither through the historic streets of Chester and along winding country lanes as far as Nantwich. Just to make our job a bit more interesting, Chester Racecourse was hosting its August Festival and the roads were choc-a-bloc with traffic and clusters of elegant ladies in extraordinary hats.
Nevertheless, by 5pm, we had almost done and it was time to breathe a collective sigh of relief. That is, until next month when the same thing happens all over again!
31 August 2007
30 August 2007
Visitor Statistics
It's interesting to note that VisitBritain's latest survey of England’s visitor attractions has revealed that despite a wetter year than 2005, with August sunshine levels 11% below average, visitors made 196.5 million visits to attractions in 2006 - a +3% increase compared to the previous year.
In the North West, the average admission to attractions is currently £5.88 with urban attractions doing particularly well (+10%) in 2006, compared to coastal and rural attractions which were both down (-4%).
While Windermere Lake Cruises and Chester Zoo continue to hold first and second position, Tatton Park is the third most popular paid attraction in the region. Blackpool Pleasure Beach remains the region’s – and England’s – leading free attraction and The Lowry pushes Tate Liverpool back one place to third.
Proving the reason it was selected as 2008 European Capital of Culture, visitors to the Liverpool area are well served by free attractions – half of the region’s ten most popular attractions are in Merseyside.
Apparently, Chester Zoo was number 8 in the top ten most visited paid attractions in England as a whole.
One wonders what effect the wet weather will have on the statistics for 2007!
In the North West, the average admission to attractions is currently £5.88 with urban attractions doing particularly well (+10%) in 2006, compared to coastal and rural attractions which were both down (-4%).
While Windermere Lake Cruises and Chester Zoo continue to hold first and second position, Tatton Park is the third most popular paid attraction in the region. Blackpool Pleasure Beach remains the region’s – and England’s – leading free attraction and The Lowry pushes Tate Liverpool back one place to third.
Proving the reason it was selected as 2008 European Capital of Culture, visitors to the Liverpool area are well served by free attractions – half of the region’s ten most popular attractions are in Merseyside.
Apparently, Chester Zoo was number 8 in the top ten most visited paid attractions in England as a whole.
One wonders what effect the wet weather will have on the statistics for 2007!
29 August 2007
Why a Blog?
Back in February, LDS Tourism Services Ltd (LDSTS) celebrated its fifteenth anniversary. Much has changed (for the better) since we first started out, but the Company has never taken its success for granted and has always been keen to listen to its client's suggestions and requests.
Back in 1992, when Diana and Paula set up the business with a single (ex GPO) van, an Amstrad and a small back-room office in Llandudno, there were few options open to local tourism operators when it came to leaflet distribution. Many attractions, events and establishments produced promotional print, but more often than not, hoteliers complained about the sheer volume of people leaving unwieldy quantities of literature on their doorsteps, in their hallways and stuffed through their letterboxes. Indeed, they were only too delighted when we arrived on the scene.
LDSTS was first to offer free-standing and wall-mounted leaflet holders (free of charge) to local hotels, camp sites, attractions and other busy establishments; we were first to offer distribution throughout the whole of North Wales and the North West and we were first to provide in-depth reports showing exactly where, when and how many leaflets had been delivered to each and every site.
We now offer our clients exclusive display in many high footfall establishments and we continue to come up with a variety of fresh and innovative marketing ideas every year. In 2008, we will be introducing a number of exciting new services. Watch this space for further details.
So why the blog? Well, it's an excellent way for us to keep in touch with our clients and business associates on a regular basis. Here we can chat informally about the day-to-day running of LDSTS and share information about new projects, in the hope that we will receive comments and feedback from everyone and anyone - but especially from our existing customers.
Do nip in to see us whenever you have time, and please feel free to share your thoughts and opinions regarding promotional literature and the tourist industry in general.
Back in 1992, when Diana and Paula set up the business with a single (ex GPO) van, an Amstrad and a small back-room office in Llandudno, there were few options open to local tourism operators when it came to leaflet distribution. Many attractions, events and establishments produced promotional print, but more often than not, hoteliers complained about the sheer volume of people leaving unwieldy quantities of literature on their doorsteps, in their hallways and stuffed through their letterboxes. Indeed, they were only too delighted when we arrived on the scene.
LDSTS was first to offer free-standing and wall-mounted leaflet holders (free of charge) to local hotels, camp sites, attractions and other busy establishments; we were first to offer distribution throughout the whole of North Wales and the North West and we were first to provide in-depth reports showing exactly where, when and how many leaflets had been delivered to each and every site.
We now offer our clients exclusive display in many high footfall establishments and we continue to come up with a variety of fresh and innovative marketing ideas every year. In 2008, we will be introducing a number of exciting new services. Watch this space for further details.
So why the blog? Well, it's an excellent way for us to keep in touch with our clients and business associates on a regular basis. Here we can chat informally about the day-to-day running of LDSTS and share information about new projects, in the hope that we will receive comments and feedback from everyone and anyone - but especially from our existing customers.
Do nip in to see us whenever you have time, and please feel free to share your thoughts and opinions regarding promotional literature and the tourist industry in general.
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