We are assured by the government that the London 2012 Olympic Games and Paralympic Games will present unrivalled opportunities to grow Britain's visitor economies.
With teams from 204 countries worldwide and a potential global television audience of over 4 billion spectators, there is certainly great potential for the Games to reach new markets. We have an opportunity to boost domestic holiday taking and to create real appeal for the Britain and London brands in emerging markets. However, will the economic benefits really be spread throughout the whole of the UK?
One wonders whether tourism in North Wales and the North West will be significantly boosted. If there is a lasting legacy, will it be for London and Southern England only? How can we, as leaflet marketing specialists, take full advantage of the situation?
We would love to get some feedback on this issue.