27 February 2008

Brochure Displays Vital To Tourism Marketing

Last weekend, Diana nipped over to the National Boat, Caravan & Outdoor Show (19th – 24th February) at Birmingham’s NEC. Spanning six halls, there were an enormous number of outdoor products on display - from small tents to plush motorhomes – and this year’s exhibition hosted the biggest boat and marine display in its 47 year history. In addition to all this, there were plenty of free activities laid on such as archery lessons and tent pitching competitions. The event was well attended by both industry and non-industry folk, giving Di the perfect opportunity to make some very useful contacts. She also thoroughly enjoyed herself and intends to go again in 2009.

As you will all be aware, Liverpool's Capital of Culture year was officially launched during January and a unique programme of events across the Northwest to celebrate '08 is set to bring in an additional £50 million in visitor spend to the Northwest economy. What's more, £50 million is expected to go directly to Merseyside over the coming year from 1.7 million extra visitors. It is estimated that this year alone European Capital of Culture will be worth £100 million to the Northwest economy in visitor spend. Good news for all of us!

Some of you may be interested in reading a report entitled Comparison of the Effectiveness of Brochure Distribution from the international Association of Professional Brochure Distributors. Their findings show that brochure displays continue to play an essential role in marketing tourist attractions, events etc. You can learn more and download a pdf version of the report right here:


With Easter fast approaching, we are eating, sleeping and dreaming leaflets. However, we hope to have news of yet more exciting additions to our exclusive Network sites in the very near future. Keep watching this space!

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