Easter Break Dilemma

Everyone at LDSTS actually took a day off for Easter Sunday – but it will be all systems go again on Monday!

The main problem with working through the Easter break is the large volume of traffic we have to contend with on the roads. Yesterday, for instance, there was a dreadful crash on the M6 between Junctions 16 and 17, and the motorway was closed in both directions for at least three hours. I’m sure you can imagine the tailbacks this caused and we had real problems reaching the Sandbach Roadchefs to refill our stands. However, we eventually sneaked in through the back entrances - much to the surprise of the staff!

Apparently, this has been the earliest Easter for 95 years and, although it won’t happen again for another 220 years, it has led to calls for a fixed date to be introduced to minimise disruption to the tourism industry (and others). At present, Easter Sunday can be anything from 22nd March to 25th April but it would seem that many hoteliers in the UK would prefer a definite date some time in mid-April. There is something called the Easter Act, which provides for Easter to fall on the first Sunday after the second Saturday in April, but it can only be brought into effect if Christian churches around the world agree.

The poor weather this year has also caused some major headaches and means that many businesses will open for only a couple of days and then close again for a few weeks.

Would a unified spring holiday around the first weekend in April (not linked to the religious festival) be preferable? Perhaps Good Friday and Easter Monday shouldn't be bank holidays? Surely, this would be far more sensible from the point of view of both employers and schools. What do others think?

Tourist Industry Roundup

We're up to our eyes in it as usual, but we still like to stay abreast of what's happening with our friends and colleagues in the industry. So, here are a handful of news-items we've 'homed in' on this week:

On 23rd April the 'Tourism Oscars' will take place in St Georges Hall, Liverpool, in celebration of the 2008 European Capital of Culture and St George’s Day. Amazingly, this is the first time in its 19-year history that the Enjoy England Awards for Excellence will be held outside London, so it will be quite a feather in NW England's hat. Fingers crossed that the region will also receive some recognition from the judges.

Some of you may be interested to learn that a new microsite has been launched to support the year-long Culture 08 campaign (organised to celebrate some of England's best cultural attractions), which includes a journey planner, travel itinerary with Google maps, a 'My Events' section and an 'Inspire Me' functionality, which randomly generates event details that the user could attend across England.

According to TravelMole, the "UK is the sixth most competitive country when it comes to tourism". An international study has revealed that we have moved up from 10th position in the Global Travel & Tourism Competitiveness Report (put together by the World Economic Forum) - showing a marked improvement in areas such as environmental sustainability and air transport infrastructure. However, we received a comparatively low score for safety and security, coming way down the list in 65th place!

Many of you will no doubt be attending the British Travel Trade Fair in Birmingham this week - we'll be there ourselves to assist Cadw with their stand on the final day. We wish you a successful show and hope that you get plenty of useful networking opportunities. We would love to hear your thoughts on this year's event, and also, if Karl Lornie, the Paul McCartney tribute act, is a good as they say he is!