UK Tourism Boosted by Sun & Slump!

Tourism operators in North Wales and North West England can take plenty of positives from the first major British holiday of the year. Blue skies and the current economic climate combined to give many attractions an excellent kick-start to the season – with most parts of the UK enjoying long periods of fine, dry weather over the Easter break. In addition to this, domestic rail bookings over Easter were up by more than 40% year-on-year with almost 45,000 people booking advance tickets for the Bank Holiday.

According to The Caravan Club, which owns and operates 200 sites across mainland Britain, bookings for 2009 are “already up by 40%”. Its network of parks across Wales was at 90% occupancy for the Easter holidays and the club’s spokesperson, Fiona Bewers, told BBC Online that the current trend seemed to be for “new families [to take] up caravanning as a fun option”.

The results of a new study by VisitEngland were released at the Best of Britain and Ireland trade show last month. They showed that “90% of the population is cutting back on its overall spend but the importance of holidays means that they are ‘more protected’ than other areas of expenditure.” The domestic tourism body also went on to reveal that one in five people who went abroad on holiday last year would consider switching to the UK in 2009 to save money.

Also of interest was a newly published study by Key Note, which has shown that foreign activity holidays are far more likely to be affected by the recession than other types of breaks. The market intelligence provider says that it is likely some travellers will economise by taking holidays in the UK rather than abroad this year and in 2010. A poll of 1,000 consumers for the report revealed that walking - including trekking – had emerged as the most popular activity with 14% of respondents indicating that they had taken a holiday of this kind in the UK. Nine per cent said that they had been on a multi-activity holiday in the UK, compared with six per cent who had taken this type of holiday abroad.

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Easter Break Dilemma

Everyone at LDSTS actually took a day off for Easter Sunday – but it will be all systems go again on Monday!

The main problem with working through the Easter break is the large volume of traffic we have to contend with on the roads. Yesterday, for instance, there was a dreadful crash on the M6 between Junctions 16 and 17, and the motorway was closed in both directions for at least three hours. I’m sure you can imagine the tailbacks this caused and we had real problems reaching the Sandbach Roadchefs to refill our stands. However, we eventually sneaked in through the back entrances - much to the surprise of the staff!

Apparently, this has been the earliest Easter for 95 years and, although it won’t happen again for another 220 years, it has led to calls for a fixed date to be introduced to minimise disruption to the tourism industry (and others). At present, Easter Sunday can be anything from 22nd March to 25th April but it would seem that many hoteliers in the UK would prefer a definite date some time in mid-April. There is something called the Easter Act, which provides for Easter to fall on the first Sunday after the second Saturday in April, but it can only be brought into effect if Christian churches around the world agree.

The poor weather this year has also caused some major headaches and means that many businesses will open for only a couple of days and then close again for a few weeks.

Would a unified spring holiday around the first weekend in April (not linked to the religious festival) be preferable? Perhaps Good Friday and Easter Monday shouldn't be bank holidays? Surely, this would be far more sensible from the point of view of both employers and schools. What do others think?

A New Bank Holiday

Gordon Brown is under pressure to create a new bank holiday.

The TUCs and a number of voluntary bodies have suggested a Community Day in late October, which they hope would encourage more voluntary work, celebrate our shared values as a nation and help meet the holiday gap between Britain and the rest of Europe.

The Institute for Public Policy Research is pushing for a bank holiday in November - possibly on the first Monday after Remembrance Sunday - to thank community heroes. This, they believe, would help Mr Brown achieve his goal of building a British identity.

The Confederation of British Industry (CBI), on the other hand, are concerned that another national holiday may cost the economy up to £6 billion. However, it could be very good news for the tourism and leisure industry. A lovely long weekend would be great for hotels and the attractions should get a much needed boost before Christmas.

Fingers crossed it comes to fruition.