Imagine our surprise when, earlier today, we spotted a blog entry entitled Leaflet Delivery in Merseyside on the News in Wigan website - posted by a leaflet distribution company calling itself LDS Limited.
According to their blurb, they have “specialist experience amassed over years in the leaflet… industry.” They also claim that “unlike most other leaflet distributors, LDS focus primarily on the North West, in particular Lancashire and Merseyside”!
We followed a link to their website where we discovered that “Leaflet Distribution Services (LDS) specializes in the distribution of advertising material across the UK”. Seemingly, they have “extensive experience in the leaflet distribution sector”, although, unlike LDS Tourism Services Ltd, they would appear to focus mainly on door-to-door and direct mail.
A little more probing revealed that LDS Limited was registered in 2008 by a London-based outfit called SF Worldwide Ltd.
One wonders how often businesses spring up, as if from nowhere, offering similar services and with almost identical names to those of well established firms? We would be very interested to get some feedback on this.