1 June 2009

Forward Planning Pays Off For Leaflet Marketing Company

As the country basks in glorious sunshine, there is every indication that camping and caravanning holidays are enjoying an amazing resurgence. Indeed, according to a recent holiday poll of over 2,000 people, thirty percent of Brits are staying in cheaper accommodation such as a tent or caravan to save money this year.

Regular readers of this blog will know that we predicted such a trend over twelve months ago. We were also correct in thinking that the strength of the euro would increase awareness of what the UK has to offer. Consequently, we were able to plan ahead and target caravan sites, B&B’s, marinas and a range of self-catering establishments with our various leaflet campaigns. We have every confidence that our forward thinking will result in clients benefitting from the predicted 20% rise in British holidays taken this summer – not to mention the shift towards leisure travellers who prefer weekend breaks.

We have a number of exciting and innovative new plans in the pipeline, which we hope to implement over the coming months in order to take full advantage of the transformation within the tourist industry caused by the recession (not least the decline in business and corporate travellers). All will be revealed in the very near future.

New leaflets and brochures continue to arrive at the Border Distribution Centre on an almost daily basis. Hot off the press are: Word of Mouth: People & Places in Wales (Issue 19), Chester Mini Guide, BugWorld Experience, Cumbria Culture Guide and many others.

If you would like further information about our services, please feel free to drop us a line or ring up for a chat on 01244 671859.

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