28 April 2010

Social Networking & New Clients Keep LDSTS Busy

New leaflets and brochures continue to arrive at the Border Distribution Centre every day, including many from brand new clients such as The Trentham Estate in Staffordshire – which is currently undergoing a £100 million regeneration project aimed at creating a unique visitor destination of national importance.

The Foursquare Revolution

We are rather excited about a relatively new social networking application to arrive on the scene. Foursquare is a geographical guide, which allows users to broadcast their locations via mobile devices and earn points for checking-in.

Savvy business owners are rapidly catching on to the immense marketing potential of a platform that encourages people to explore their neighbourhoods. Indeed, they are starting to engage with loyal customers by offering ‘Specials’ - discounts and prizes - to those who visit their Foursquare venue pages.

Ever since our friends at Cromwells Restaurant first alerted us to Foursquare in a blog article, we have been busily adding the details of LDSTS's clients and TIP hosts to the system. It has been great fun test-driving the application whilst winning ‘Mayorships’ and collecting badges for being the most frequent visitors to local attractions, hotels, pubs, theatres, retail outlets and other popular spots. Our verdict: Foursquare could very well be the next big thing in social networking, equal, perhaps, to Twitter.

We will, of course, include Foursquare in all our Social Media Marketing packages from now on, so please do contact us if you require further details.

From ‘Staycation’ to ‘Kidcation’

There has been a positive glut of good news stories about the UK’s domestic tourism industry emerging in recent weeks. Organisers of the Best of Britain and Ireland Travel Trade Forum reported a 5% increase in the show’s attendance in March, which they believe underlines the growing trend for ‘staycationing’, and according to ABTA, somewhere in the region of 10.5 million people took a holiday in the UK over Easter.

The Thistle Hotels’ group has also reported a substantial rise in enquiries and bookings for what it describes as “kidcations” at its city–based premises across the country. The 33-strong chain says that many families have “traded down” from overseas package holidays and believe the trend signals: “a change in attitudes, with parents looking to treat the family to short breaks that combine fun with learning – showing that city breaks are no longer just the preserve of romantic couples and serious culture vultures.”

Are you seeing bookings picking up? Please post your comments below or drop us an email.

Image: iPhone, Blackberry and Android in use, © Foursquare, 2010

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