Jennifer Prime, says: “We became aware that the leaflet pick-up rate had decreased quite significantly in a certain type of establishment, so we resolved to be proactive and make changes before the full force of the recession hit the local tourist industry.Our Manager,
“We made the right decision and our clients have benefitted from the placement of TIPs [Tourist Information Points] in more popular locations. But we continue to move with the times, so if the corporate travel market picks up, we’ll be on the case. We don’t let the grass grow under our feet at LDS Tourism!”
In the meantime, companies like BSI are advising their clients to “base the selection of accommodation on criteria (based on duty of care/value) rather than ‘named’ hotels”. They believe that by this simple act, “the public sector can take control of price and quality”.
Image: Sand dunes on Prestatyn beach, ©Britainonview 2010