5 January 2011
Clients Celebrate Record Visitor Numbers
The team are frantically busy accepting deliveries of 2011 leaflets and brochures into an already bulging warehouse. Preparations are in place for the start of silly season (regular readers will know this is the frenzied period lasting roughly from February to Easter) and we are delightedly welcoming new customers into the fold on a daily basis.
In spite of the economic downturn, many of our clients received record numbers of visitors to their attractions, exhibitions and events in 2010. For example:
National Museums Liverpool - a group comprising seven museums and galleries (with an eighth joining soon) – have for many years used LDSTS to distribute and display their promotional print. In 2010, we promoted Endurance: Shackleton’s Antarctic Adventure in our VIPs (Visitor Information Points). So successful has this Mersey Maritime Museum exhibition been that it has averaged 1,200 visitors a day since it opened in July and its run has been extended to 27th February 2011. It is estimated that 275,000 people will have visited by the time it closes.
Another long-standing client of LDSTS is the Catalyst Science Discovery Centre in Widnes. Its director, Stephen Youd-Thomas recently announced that the attraction had received a record number of people through its doors last year - enjoying its “best visitor figures since 2006”.
We have displayed Cholmondeley Pageant of Power leaflets in our VIPs since the inaugural event in 2008 and last year wrote an article promoting the show, which was published in The Knutsford Times. The 2010 display was hailed a tremendous success with over 50,000 visitors enjoying the incredible spectacles on the track, in the air and on the water. In consequence, the organisers have added an extra day to the event this year.
Yet another happy customer was Wirral Borough Council who reported that tourism events had boosted the local economy by more than £2 million last year. So, we’re hoping to play our part in breaking a few records again in 2011.
If LDS Tourism Services has at any point helped you achieve unprecedented success, we would love to hear from you. If you would like us to run your leaflet/brochure marketing (or social media) campaigns in 2011, please drop us a line to discuss tactics.
Image: ©Cholmondeley Pageant of Power, 2010