9 September 2011

A surprisingly successful season

Autumn is almost upon us and we are beginning to take stock of the last few months - comparing the high-season of 2011 with summers past. Halloween and Bonfire Night leaflets are beginning to appear in our VIPs and we are receiving a variety of Christmas literature at the Border Distribution Centre.

It has been an extremely encouraging year up to now for LDS Tourism Services. The latest research shows that Brits continue to holiday at home, with an increase of 4% in trips taken. Visits to attractions in England - including farms, wildlife attractions and gardens - are up 7% according to VisitBritain. Additionally, findings from the latest International Passenger Survey show that a record number of visitors arrived in the UK in June and, more significantly, spent a record amount.

Chester Zoo announced it had welcomed its one millionth visitor of 2011, having seen attendance soar since the opening of its wonderful Dinosaurs at Large! exhibition in July. This milestone was reached almost four weeks earlier than in 2010, a year in which the zoo was declared the most visited (charged) attraction in the UK.

In August, the Office of National Statistics (ONS) revealed that foreign holidaymakers had spent £100m in North Wales last year. Over 172,000 overseas tourists spent £13 million more than in 2009, bucking the national trend and delighting local authorities.

Wrexham Council’s lead member for regeneration, Rodney Skelland, was quoted in the Daily Post as saying: “There are two things that may have really helped drive forward our growth in the overseas market. The first is the way the services and facilities we can offer visitors has really developed in terms of both quality and range. The other factor is increased global exposure for Wrexham since it became a university town in 2008 and gained a World Heritage Site in 2009.”

Thousands of people flocked to the Southport Air Show in July, lining the beach, promenade and pier to watch spectacular acrobatic performances over the blue Merseyside skies. Sefton council’s member for tourism, Cllr Mike Booth said after the event that official figures confirmed the weekend was a record breaker.

We were thrilled to receive Approved Partner Status last month from Marketing Cheshire. You can now find us featured on their corporate website under the recommended partners’ page.

If you have leaflets or brochures for distribution during the winter or you would like us to handle your social media marketing over this period, please contact us right away to discuss tactics. 

Image: ©Marketing Cheshire 2011

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