No matter how gloomy the economic outlook may be for 2012, certain sectors of the British tourism industry show every sign of being in robust good health.
to the latest figures from the Office for National Statistics, visitor spending in the UK reached an
all time high in August (up 3% on last year). Following record levels in June
and July, there was a 4% increase (£0.4 billion) in earnings - a total of
£11.65 billion to that point.
more, research by the World Travel Market showed that domestic tourism is
likely to enjoy another bumper year in 2012. The government's
austerity measures, a weak pound, the increased cost of flying and cuts in
earnings are deterring travellers from taking overseas holidays. Brits are ‘staycationing’
like never before. Indeed, VisitEngland has revealed that 70% of the population
are planning a domestic break next year.
fascinating research commissioned by laterooms.com showed that two-thirds of
Brits found regular short getaways far less stressful than infrequent long
holidays. It would seem that 86% prefer taking weekends away throughout the year;
sixty-six percent say battery-recharging
breaks every three months or so are necessary to bring down their stress levels
and 80% say that a short break with family or friends relaxes them more than
regular massages or luxury spa treatments (not great news for larger hotels but
promising for visitor attractions).
couple of interesting statistics to emerge recently were: British consumers are going out to eat and drink 12% more than six months ago (Taste
of the Nation survey) and the number of international visitors to the UK is on
the rise (VisitBritain).
Closer to home
October, Chester Zoo celebrated
record membership figures, with over 38,500 people enjoying discount in its shops
and cafes, unlimited entry and invitations to special events. The world-famous zoo
hopes its membership will be increased still further by people looking for alterative
gifts this Christmas.
Our clients have been busily collecting awards in recent
months. At the Marketing Cheshire Annual Awards’ ceremony, which took place in West Cheshire
College, Chester Zoo won both Large Visitor Attraction of the Year and Best
Tourism Event of the Year for its Dinosaurs at Large exhibition. Jodrell Bank Discovery Centre picked up
the award for best Small Visitor Attraction as well as being Highly Commended
for its Live Music Event in the Best Tourism Event of the Year category. At the
Blackpool Tourism Awards, WWT MartinMere Wetland Centre won Best Visitor Experience for its new canoe safari
development and, Marketing Manager, Victoria Fellowes walked away with the Making
a Difference award for her contribution to tourism in the region.
you know, we love to publicise local success stories – especially when LDS Tourism Services has played a part
in the proceedings. We are therefore delighted to report that a record turnout of
6,000 residents and locals attended this year’s Frodsham Christmas Festival. The town Mayor, Andrew Dawson, told Chester Chronicle that he had never before seen “so many people in
Frodsham at one time, let alone all gathering to have fun!”
Finally, if anyone else would like to take advantage of our
Special Christmas Deal at Sandbach Motorway Services, you’ll need to get your skates on. Contact us A.S.A.P. to
discuss your requirements.
Image: © Chester