LDS Tourism sign exclusive contract for M6 Motorway Services

Sandbach Motorway Services

A great many beneficial changes are taking place this winter as we continue to provide our clients with superior display locations at the best possible rates.

Every year we modify our services to suit current visitor trends and exchange poorly performing sites for more popular ones. For this reason, we have once again signed an exclusive contract to display promotional print in RoachChef’s Sandbach Motorway Service Area, located on the M6 between Junctions 16 and 17.

Just two miles from Cheshire’s ancient market town of Sandbach, and with separate facilities available in both directions, this popular rest area is on the main arterial route to and from the North West – making it the ideal stop-off point for travellers visiting Manchester, Liverpool, the Lake District, Yorkshire and as far north as Scotland.

As ‘staycations’ become the norm, the great British public are increasingly on the move at weekends and during Bank Holidays and school breaks, which means that our prominently displayed holders are ideally placed to grab the attention of motorists and coach parties when they pull off the carriageway for refreshments and a toilet break.

However, time is of the essence if you would like to display your promotional print in either of these busy sites during the festive season. Please contact us immediately to plan your Christmas and New Year leaflet campaigns.

Look out for further announcements regarding exclusive display sites in the coming weeks and feel free to get in touch with us at any time.

The Age of the E-Brochure Has Arrived

We are extremely excited about a brand new service available to clients of LDS Tourism Services. No longer will we merely distribute printed materials to busy outlets but - from this point forward - we will convert published materials into e-leaflets, e-brochures or e-just-about-anythings!

How is this done? Well, basically, we take the hard copy of a document (or a PDF sent via email) and turn it into an interactive digital publication, which marries the best qualities of both the printed and online formats.

Using page-turn technology, we can transfer a publication into an online format in a way that is cost-effective, simple to use and environmentally friendly. The e-leaflet can then be enhanced with embedded hyperlinks, audio and video to provide the reader with an interactive experience and can be updated with fresh information whenever required. If you would like to see what we can do for you, simply send us a leaflet, magazine or PDF document and we’ll come back to you with a free working sample. You can see an example of a fairly basic digital brochure right here.

Should you wish, this service can be built into a package combining social media marketing and/or leaflet distribution. Please feel free to contact us for further information using our online form or by ringing 01244 671859.

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We Asked: Why Brochure Displays?

A couple of weeks ago, we posed the question: “What are the benefits of a tourist information point?” to fellow members of LinkedIn. It went something like this:

We have a waiting list of hoteliers who want our brochure display stands in their establishments. What are the main benefits to the guests and to the hotel staff of having local leaflets on display? We would be very interested to hear your opinions.

We were delighted with the response we received and would like to share with you a handful of the most interesting replies.

Ajay Merchant, National Head - Hospitality Division at TCL, says, “A good star (class) hotel always has an in-house travel desk”. Although, he feels that Five Star establishments would normally employ a concierge (described by Ajay as “walking, talking encyclopedias”) who would use leaflets as a mere “prop”. Nevertheless, he concedes that a tourist information stand “could save the concierge time and energy by redirecting guests seeking general information to pick up a brochure...”

Photographer and graphic artist, Wing Wong, observes that “some tourists will do anything and everything” to avoid asking for assistance. He says, “The brochure stands provide a good way for them to find information they need… without bothering others.” He also points out that, “hotel staff who may not be well versed in the [region’s highlights],” are able to “direct… visitors to the information stand, [which will] allow them to continue serving other customers”.

Nirmal Kishore, the Sales Manager at Kuoni Travel, very practically lists the top benefits to the guests as, “providing access to: local events; local attractions; local product & service providers; other services/products, including those that may enrich/add value to their stay; and promotional deals…”. His benefits to the hotel employees are: “providing access to products and services from motivated vendors (sellers); and promotional deals on products and services (that may otherwise be not available to them)”.

Travel Specialist at Rubinsohn Travel, Adrienne Sasson, points out that “the guest may be someone who is relocating to the area and perhaps looking for housing. Local information can make becoming acquainted with the area much easier… The same [would apply] to a business relocating...” She concludes by saying that she herself appreciates, “information stands in the lobby” and “often looks at the… leaflets or pamphlets” when she is travelling.

Same here, Adrienne! It’s usually something of a busman’s holiday when LDS employees take a trip!

May we take this opportunity to thank all those who responded to our question. We very much enjoyed reading your answers.