Showing posts with label tourism. Show all posts
Showing posts with label tourism. Show all posts

20 October 2012

Chester Zoo: An unforgettable day out

Chester Zoo has enjoyed an eventful year, from leading an international study into heart disease among great apes and hosting a summit of representatives from the UK’s top tourist attractions to unveiling its £30 million Islands development - a unique conservation expedition, which is expected to open for Easter 2015.

On 17th May, The Queen, accompanied by The Duke of Edinburgh, officially opened the gates to the Diamond Jubilee Quarter – a new entrance to the zoo. Long-standing members and other community partners were invited to watch while excited crowds lined the opening. The royal couple took a ride on the attraction’s monorail before Her Majesty had a face to face encounter with the Rhinos.

As if that wasn’t exciting enough, the management of LDS Tourism Services visited the zoo earlier this month as an end of season treat. A splendid time was had by all: the highlights being the Fruit Bat Forest, Aviary and Meerkats. But there was so much to see (did I mention the new baby Giraffe?) that it was unanimously decided that another visit will be necessary.

A great big thank-you to Chester Zoo for a fabulous day out!


 
 




Image: Chester Zoo, © LDS Tourism Services Ltd 2012

20 August 2012

LDS Tourism Services supports ESF


The official plaque for the European Social Fund (ESF)

LDS Tourism Services has recently joined forces with the Redundancy Action Scheme II (ReAct II), a programme set up by the Welsh Assembly Government for people living in Wales who are facing job loss. 

It’s a great way to give individuals who have become unemployed in the past six months an opportunity to gain new skills and get back into work as quickly as possible.

We think the new plaque is rather smart - not to mention blue – although nobody famous has joined the team as yet! 

Image: ReAct II plaque, ©LDS Tourism Services 2012

14 June 2012

A bloomin’ wonderful new display site in Liverpool

Today we launch a brand new Tourist Information Point at Dobbies Garden World Liverpool – a popular retail outlet on the A561.

In conjunction with A-ha! Distribution, our long-standing partner company in Cumbria, we are now able to offer exclusive literature display facilities in this well-placed, south Liverpool site.

Just off Speke Boulevard on the main road to John Lennon Airport, this £8 million, 50,000 sq ft garden centre opened its doors to the public in September 2011. It was constructed using sustainably sourced materials - with energy efficiency catered for throughout - in order to help reduce its impact on the environment. The store also features a 350-seater restaurant and Farm Foodhall, specialising in locally-sourced products.

If you would like further information about displaying your leaflets or brochures in this extremely busy outlet, please drop us a line or call us on 01244 671859.

Keep an eye out for further upcoming joint projects between LDS Tourism Services and its associate companies in the very near future.

Image: Dobbies Garden World Liverpool, ©Dobbies  2011

2 May 2012

Tourism boosts the local economy

We may be in the throes of a double-dip recession, but tourism operators across the country will no doubt welcome the news that domestic trips and holidays have increased to record levels for the third consecutive year. Recent surveys have shown that domestic tourism has grown by 14%, expenditure on day trips is now almost £54 billion per annum and spending by tourists is at a record high of £125 billion.

There have been many encouraging reports from clients within our service area. For instance, Wirral tourism boosted Merseyside’s economy by £3 billion in 2011, mainly due to a string of high-profile events, and Wirral Borough Council say that the area is now very much on the map as a destination choice for affluent visitors.

According to Marketing Cheshire, tourism is now worth more than £2 billion to the Cheshire and Warrington economy and supports around 30,400 full time equivalent jobs. Recent figures have also revealed that more people are visiting Cheshire East - the value of tourism is up by 6% in the area and is worth around £578 million to the local economy.

The newly extended Clwydian Range Area of Outstanding Natural Beauty has brought a significant number of new visitors to rural North East Wales. A 230sq km (89sq mile) area of land in Wrexham and Denbighshire was designated part of the AONB following an order by the Countryside Council for Wales. It would seem that the total tourism revenue for Denbighshire alone is worth more than £91 million.

A fascinating visitor survey showed that tourists staying in North Wales rated the friendliness of its people the chief draw for their holiday or break in the region. Over 80% of UK and international visitors to the area had been before and ‘the environment’ was named as the biggest pull for day trippers, scoring over nine marks out of 10 on average in a scale of satisfaction.

There are plenty of reasons to feel positive, even during these difficult times. Here are just a few recent 'good news' stories concerning our clients and service areas: 

Ø  Liverpool’s World Museum has been shortlisted for a national award (the Museums and Heritage Awards for Excellence takes place on 16 May). 

Ø  Guest house owners in the borough of Conwy are reporting that bookings are up for 2012 and visitors are staying much longer.  

Ø  St Asaph has been granted city status, which has been bestowed by the Queen as part of her Diamond Jubilee celebrations. 

Finally, we have had a phenomenal response to our previous blog post about Waitrose. If you would like your literature displayed in this upmarket retail outlet (or in any of our exclusive sites), please drop us a line for further details.


Image: Daffodil, ©Copyright Free Photos 2012

14 January 2012

LDS Tourism Services celebrate 20 years in business

We are looking forward to celebrating our 20th anniversary on 1st February 2012.

Specialising in the distribution and display of leaflets and brochures produced by the local tourism and leisure industries, LDS Tourism Services’ familiar swift logo can be seen in visitor attractions, hotels, restaurants, pubs, retail outlets and an assortment of busy establishments throughout North Wales and the North West. Our selection of wall holders, turnarounds and free-standing dispensers are known as Visitor Information Points (VIPs for short) and have become invaluable focal-points for holidaymakers and locals alike.

Diana Bardell-Hedley and I set up a small office in a spare room in 1992, with only a second-hand Post Office van and an Amstrad computer to carry out our work. We gradually built up a reputation for innovation, hard work and reliability, and with it came clients - both large and small- from around the region (nationally, too).

These days the Company has its headquarters in Chester, as well as offices in Wrexham and Llandudno – not to mention a number of sub-depots for storing literature. Our uniformed staff and modern fleet of vehicles can be seen dashing about the region on a daily basis, delivering a range of printed materials.

Diana, now the Managing Director of LDSTS, says: “My late father owned Vince’s Fishing Tackle shop on Lower Bridge Street for many years. He was a larger than life character with a regular column in the Evening Leader and was a very well known face about Town. So it seemed only fitting we should base LDS Tourism Services’ head office in Chester.

“Although we started the business during the financial downturn of the early ‘90s, we are now seeing small businesses struggle like never before and nobody is quite sure how long it will last. However, we are bending over backwards to help our clients.

“Having said that,” she continues, “British tourism seems to be bucking the trend in so many ways. People are becoming nostalgic for the old-fashioned British holidays of their childhoods and it’s noticeable that many caravan parks, B&Bs, traditional inns, barge companies and self catering establishments are positively flourishing.”

Like all businesses that hope to survive the financial crisis, we are fine-tuning our services to suit the times.

“For many years we paid extremely high rental fees to a selection of large national companies in order to have exclusive display rights on their premises,” says Diana. “But it has become apparent over the past couple of years that certain once busy outlets have slipped out of fashion and become quieter than the grave, with more staff than customers loitering about. Our clients, quite rightly, expect us to display their promotional materials in popular sites. Although we still pay rental to a number of major chains where the annual footfall is significant, we now put the emphasis on our Network Services and General Distribution. This allows us to keep our prices down.

“We supply tastefully designed leaflet holders free of charge to tourism operators, then service them on a regular basis, keeping the stands tidy and full of up-to-date information. In return, the outlet owners place our stands in prominent positions within their establishments. I suppose it's a sort of symbiotic relationship that works well for everyone concerned and benefits the local economy.”

LDS Tourism Services has successfully branched out into Social Media Marketing in the last couple of years and has several other exciting projects in the pipeline (watch this space). If you would like to know more about these and other services mentioned on the blog, please drop us a line at lds@ldsts.co.uk or visit our website at www.ldsts.co.uk. 

Image: © Roza / Dreamstime.com

15 November 2011

LDS Tourism Services joins FTA


Last month LDS Tourism Services joined the Flintshire Tourism Association (FTA), an independent group of tourism operators with strong links to Flintshire County Council. The chief aim of the Association is to enhance the profile and importance of the County’s tourist industry by organizing events, publishing promotional literature and interacting on social media networks such as Facebook.

The FTA currently has a number of exciting projects in the pipeline, such as creating a 32 page newspaper called Discover Flintshire - which will be distributed to 30,000 outlets in the North West - and a Green Energy Expo scheduled for January 2012.

We’re thrilled to be part of this dynamic group of local business people and look forward to getting involved in future activities.

Image: © Flintshire Tourism Association  2011

1 November 2011

Pictures of our stands in Sandbach services

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Sandbach Services M6, a set on Flickr.
The latest photographs of our new turnarounds at RoadChef - Sandbach Services on the M6 (North and South). Please let us know if you would like to display your literature in this high-footfall location.

21 October 2011

LDS Tourism sign exclusive contract for M6 Motorway Services

Sandbach Motorway Services
A great many beneficial changes are taking place this winter as we continue to provide our clients with superior display locations at the best possible rates.

Every year we modify our services to suit current visitor trends and exchange poorly performing sites for more popular ones. For this reason, we have once again signed an exclusive contract to display promotional print in RoachChef’s Sandbach Motorway Service Area, located on the M6 between Junctions 16 and 17.

Just two miles from Cheshire’s ancient market town of Sandbach, and with separate facilities available in both directions, this popular rest area is on the main arterial route to and from the North West – making it the ideal stop-off point for travellers visiting Manchester, Liverpool, the Lake District, Yorkshire and as far north as Scotland.

As ‘staycations’ become the norm, the great British public are increasingly on the move at weekends and during Bank Holidays and school breaks, which means that our prominently displayed holders are ideally placed to grab the attention of motorists and coach parties when they pull off the carriageway for refreshments and a toilet break.

However, time is of the essence if you would like to display your promotional print in either of these busy sites during the festive season. Please contact us immediately to plan your Christmas and New Year leaflet campaigns.

Look out for further announcements regarding exclusive display sites in the coming weeks and feel free to get in touch with us at any time.

9 September 2011

A surprisingly successful season


Autumn is almost upon us and we are beginning to take stock of the last few months - comparing the high-season of 2011 with summers past. Halloween and Bonfire Night leaflets are beginning to appear in our VIPs and we are receiving a variety of Christmas literature at the Border Distribution Centre.

It has been an extremely encouraging year up to now for LDS Tourism Services. The latest research shows that Brits continue to holiday at home, with an increase of 4% in trips taken. Visits to attractions in England - including farms, wildlife attractions and gardens - are up 7% according to VisitBritain. Additionally, findings from the latest International Passenger Survey show that a record number of visitors arrived in the UK in June and, more significantly, spent a record amount.

Chester Zoo announced it had welcomed its one millionth visitor of 2011, having seen attendance soar since the opening of its wonderful Dinosaurs at Large! exhibition in July. This milestone was reached almost four weeks earlier than in 2010, a year in which the zoo was declared the most visited (charged) attraction in the UK.

In August, the Office of National Statistics (ONS) revealed that foreign holidaymakers had spent £100m in North Wales last year. Over 172,000 overseas tourists spent £13 million more than in 2009, bucking the national trend and delighting local authorities.

Wrexham Council’s lead member for regeneration, Rodney Skelland, was quoted in the Daily Post as saying: “There are two things that may have really helped drive forward our growth in the overseas market. The first is the way the services and facilities we can offer visitors has really developed in terms of both quality and range. The other factor is increased global exposure for Wrexham since it became a university town in 2008 and gained a World Heritage Site in 2009.”

Thousands of people flocked to the Southport Air Show in July, lining the beach, promenade and pier to watch spectacular acrobatic performances over the blue Merseyside skies. Sefton council’s member for tourism, Cllr Mike Booth said after the event that official figures confirmed the weekend was a record breaker.

We were thrilled to receive Approved Partner Status last month from Marketing Cheshire. You can now find us featured on their corporate website under the recommended partners’ page.

If you have leaflets or brochures for distribution during the winter or you would like us to handle your social media marketing over this period, please contact us right away to discuss tactics. 

Image: ©Marketing Cheshire 2011

16 July 2011

Statistics show an improving tourism economy

After a couple of difficult years, the region’s tourist industry is showing definite signs of recovery. Business bosses have revealed that adventure tourism is set to bring 1,000 jobs to North Wales over the next five years, hotels in the Wirral are second on Hotels.com’s ‘most searched for’ list and, nationally, VisitBritain says the number of overseas visitors to Britain is rising.

A great many positive statistics have been published about our clients and service areas over the last couple of months. For instance: 

Ø  Over 32,500 people visited Tatton Park between 22nd and 25th April 2011, which is 30% up on the attraction’s previous Easter weekend. 

Ø  The Wirral’s visitor economy is worth over £250 million a year and has increased by a substantial 11% in the last five years. 

Ø  During the May Bank Holiday over 2,500 visitors flocked to the National Trust’s Erddig in Wrexham – double its figures for the same period in 2010. 

Ø  So popular has Liverpool become since it was European Capital of Culture in 2008 that a strategy document says its tourism industry is likely to be worth £2 billion and support 37,000 jobs by 2020. 

Other News

We can report that two long-standing clients of LDS Tourism Services (namely: Knowsley Safari Park and Blue Planet Aquarium) have been nominated to take part in Eden’s Top Wildlife Attraction 2011. Knowsley was the winner last year, so please take a few moments to register your details and cast your votes.

Cheshire Taste Café, which can be found in the recently re-refurbished Chester Visitor Centre, has created a lovely new website. Managed by the talented chef, Dave Mooney and his lovely fiancé, Jane Casson, the establishment has quickly gained a reputation for serving delicious locally sourced products. Weather permitting, diners can enjoy some of the best Cheshire beers, cheeses, ice creams and cakes on the terrace overlooking City’s famous Roman amphitheatre. The Visitor Centre is also home to Chester Box Office (which sells tickets for local attractions), Busybus, Chester Heritage Tours, a lovely Gift Shop and our very own TIP (Tourist Information Point). Please contact us if you would like your leaflets or brochures displayed in this popular venue. 

Finally, we would like to congratulate Merseytravel’s U-boat Story for being named as Small Visitor Attraction of the Year at the Mersey Partnership’s Annual Tourism Awards 2011.

Image: Liverpool Albert Dock @VisitBritain 2011

18 June 2011

Erddig: The real Upstairs Downstairs

We spent an enjoyable day at Erddig earlier this month - a unique stately home located just a couple of miles outside the town of Wrexham.

Designed by Thomas Webb for Joshua Edisbury, High Sheriff of Denbighshire, the original house was completed in 1687 and subsequently purchased by John Mellor, Master of the Chancery, in 1718. Mellor extended and furnished Erddig (you can still see his acquisitions in the State Bedroom, Saloon and Tapestry Room), before bequeathing the property to his nephew, Simon Yorke, in 1733. The house then remained in the hands of the (delightfully unconventional) Yorke family until 1973, when it was handed over to the National Trust so that it could be preserved for the enjoyment of future generations.

The weather was somewhat unpredictable during our visit but the rain stayed away long enough for us to amble around the estate buildings where the joiner and blacksmith worked. We walked through the midden yard with the saw mill and cart sheds to the stable yard with its tackroom, carriages, cars and cycles.

We then stopped off at the restaurant for sandwiches and cakes (I would highly recommend the hot chocolate) before making our way to the house via the bakery, complete with authentic baker kneading dough (you can buy his fresh loaves in the restaurant). From this point on, visitors were no longer allowed to use flash photography - understandable given the age and fragility of the photographs and portraits adorning the walls - but the use of cameras was still permitted.

There were human guides posted on every staircase and in each room, all eager to answer questions and impart their knowledge about the historic kitchens, agent’s office, butler’s pantry and fascinating collection of photographs and verses detailing the lives of those who worked for the estate. We made our way upstairs to a set of elegant rooms, used for formal entertainment, and from there we visited a nursery, the bedrooms, chapel, female servants’ quarters in the attic and spent several happy hours poring over the accumulated treasures of a family that ‘never threw anything away’.

The rain was falling quite heavily by the time we had finished our tour of the main house. We sat in a shelter for a time but the downpour showed no sign of abating, so we dashed to the gift shop for postcards and presents. The famous 18th century walled garden with rare fruit trees, a canal, pond and National Ivy Collection would have to wait for another time. Perhaps on our next visit we will hire bicycles and explore the country park with its motte-and-bailey castle and cylindrical cascade, known as the ‘cup-and-saucer waterfall’.

Erddig is open all year round (with the exception of 25th December) but times vary according to the season. You can pick up a copy of the official leaflet (The jewel in the crown) from most LDS Tourism Services’ information points in the region.

Image: The Bakery at Erddig, © LDS Tourism Services Ltd, 2011

30 May 2011

Using Foursquare to promote your business

Most people with an interest in social media will be familiar with Foursquare - the location-based mobile platform that makes towns and cities more interesting to explore. We have long advocated this service as an essential part of any campaign to promote a tourism business, event or leisure facility, so with the service currently boasting over 8 million members worldwide (not to mention adding somewhere in the region of 35,000 new users each day), our initial instincts about the success of this app have proved correct.

Regular readers of this blog will be aware that we are the people behind Foursquare UK, the information hub on Twitter and Facebook. However, we can now report that our Marketing Director has become an official Foursquare Ambassador and Superuser (Level 1).

The former means that you can go to our 4sq page and follow three easy steps to verify your business. It’s completely free and will allow you to claim your establishment, set up Foursquare Specials and view your Venue Stats. The latter enables you to ask us to edit venues which have incorrect details (addresses, locations etc.).

Should you require assistance running your Foursquare campaign – or indeed, help with social media marketing in general – please drop us a line and we’ll discuss your requirements. You can also follow us on Twitter and Facebook to stay abreast of what’s happening within the local tourism industry.

Image: Foursquare sticker, © LDS Tourism Services Ltd, 2011

19 March 2011

The Countdown to Easter Begins

While March has certainly been ‘mad’ for LDS Tourism Services, it has also seen several major developments for national and local tourism – especially following publication of the government’s long awaited Tourism Strategy earlier this month. The 52 page document proposes a raft of measures including the formation of a task force to reduce red tape and moving the May Day Bank Holiday. Conspicuous by its absence, though, is the widely supported suggestion that Britain should move over to “double summertime” (which would see the clocks go forward by one hour in summer and winter) in order to lengthen the holiday season.

As a Supplier member of Visit Chester & Cheshire (VCC), news that it is to be renamed Marketing Cheshire from next month is of obvious interest to LDSTS. The new organisation will switch from reliance on public sector funding to a revue model based on private sector support from members and commercial partners. It will, however, continue to support and market the local tourist industry. Invest in Cheshire and Live in Cheshire will soon be launched as two completely new brands while Visit Chester and Visit Cheshire will be retained to promote the region to consumers.

A survey conducted by Travelzoo revealed several fascinating facts about its subscribers. When it comes to booking a hotel in Britain:

  • 93% of consumers compare prices before reserving a room
  • 79% do not consider a hotel's brand to be important
  • 61% say it is important to have a hotel that does not allow young children to stay
  • 58% prefer to book online directly with the hotel
  • 42% rate poor standards of cleanliness as the most annoying thing

Both Tatton Park and Shugborough Estate were presented with a 2010 Sandford Award for Heritage Education at a ceremony last month. The prize was created by the Heritage Education Trust to encourage those responsible for running historic houses and guide their educational endeavours by monitoring standards. The prize is valid for five years – although this is the 7th consecutive year Tatton Park has been the recipient.

The Welsh Assembly Government announced that three attractions in North Wales will benefit from £700,000 funding, creating or safeguarding 57 jobs in the area. One of the beneficiaries is the iconic visitor attraction, Snowdon Mountain Railway, which will receive £300,000 to purchase new carriages. It is hoped that the investment will “help increase demand for the service in high season as well as improve visitor comfort and visibility”.

Finally, we should like to remind clients that some schools start closing for the Easter break on 4th April (Good Friday falls on 22nd April and the Royal Wedding takes place on 29th April), so you should ensure that we receive your promotional print as soon as possible. Please drop us a line or ring our head office on 01244 671859 to make arrangements.

Image: Snowdon Mountain Railway, ©Britainonview 2011

26 February 2011

Wrexham Year of Culture 2011

2011 is an exciting year for the County of Wrexham. Not only is it hosting one of the world’s great festivals this summer but it is also celebrating its very own Year of Culture, with over 300 fabulous events taking place in its midst.

Described as “a cross between Glastonbury and the Edinburgh Festival”, it is hoped that Wrexham Year of Culture (WYOC) will attract thousands of visitors to the area and give local people the opportunity to enjoy a thrilling programme of events. From exhibitions and operatic performances to a Royal Wedding Street Party, there will be something for everyone. Check out the official WYOC website or call the Tourist Information Centre on 01978 292015 for the latest information.

The Wrexham and District National Eisteddfod will take place from 30th July to 6th August at Lower Berse Farm, off Ruthin Road, Wrexham, and is expected to attract up to 160,000 visitors. As ever, there will be an eclectic mix of music, dance, visual arts, performances and activities to suit all tastes, and the famous Pink Pavilion will be the focal point for cultural ceremonies and competitions. What’s more, LDS Tourism Services has been chosen to distribute and display the official Eisteddfod brochure, so you will be able to pick up a copy from one of our many Visitor Info Points (VIPs) from March onwards.

We’re also delighted to be working with Wrexham County Borough Council once again. As usual, we will deliver a selection of tourism publicationson to specific drops their behalf  (please contact WCBC to be included) and we will, of course, distribute The Real Wrexham 2011 to hundreds of outlets throughout the region.

Please don’t forget you can stay up to date with all that is happening to LDSTS and the tourism industry in general by following us on Facebook and Twitter.

5 February 2011

Frost, Figures, Frantic Activity… It’s February!

Where has January gone? The weeks seem to zoom by and the team is constantly out in all weathers servicing our visitor info points.

Our warehouse is almost filled to the rafters with new leaflets and brochures - yet still they continue to arrive. Not that they remain there for long. Easter may be late this year but Valentine’s Day is almost upon us, which means that our stands need to look their best for all those romantic guests and diners.

The LDSTS managers went along to VCC’s ‘At Home’ event on 27th January and enjoyed a glass of cider or two with fellow members of Visit Chester & Chester, the tourism management organisation for Cheshire and Warrington. They were pleased to catch up with clients and long-standing business associates as well as making new acquaintances – especially the lovely Ioan Said of Celynnen Photography, who very kindly took their picture.

If you have a free five minutes to spare, you should take a look at an excellent article by Alison Gilbody of Instil Media, the marketing and communications consultancy that specialises in visitor attraction marketing and business development. Print, leaflets, social media – it’s all part of the mix! asks if print is dead and comes to the conclusion that “tourism leaflets [are] here to stay”. We couldn’t agree more, Alison – according to every recent survey conducted on the subject (not to mention comments made to us by numerous tourism operators and our own customers), promotional print is a vital tool in the marketers’ gadget box.

This brings us rather neatly to yet more positive news from one of our clients. The Trentham Estate in Staffordshire last year started using LDS Tourism Services for distribution in and around Cheshire. We were therefore delighted to learn that visitor numbers to this stunning attraction rose by almost 50% in 2010. Figures just released show that 316,000 visitors paid to enter the site over a twelve month period, compared to 216,000 in 2009. There was a 62% rise in annual ticket sales and, according to Trentham’s Regional Director, Mike Herbert, “popularity of the estate continues to rise”.

Please do keep sending us your good news stories. During these difficult times it is heartening to know that local businesses involved in the tourism industry are not only surviving but triumphing over the country’s economic crisis.

Image: ©Britainonview / Rod Edwards

5 January 2011

Clients Celebrate Record Visitor Numbers

A very Happy New Year to all our friends, patrons and business associates!

The team are frantically busy accepting deliveries of 2011 leaflets and brochures into an already bulging warehouse. Preparations are in place for the start of silly season (regular readers will know this is the frenzied period lasting roughly from February to Easter) and we are delightedly welcoming new customers into the fold on a daily basis.

In spite of the economic downturn, many of our clients received record numbers of visitors to their attractions, exhibitions and events in 2010. For example:

National Museums Liverpool - a group comprising seven museums and galleries (with an eighth joining soon) – have for many years used LDSTS to distribute and display their promotional print. In 2010, we promoted Endurance: Shackleton’s Antarctic Adventure in our VIPs (Visitor Information Points). So successful has this Mersey Maritime Museum exhibition been that it has averaged 1,200 visitors a day since it opened in July and its run has been extended to 27th February 2011. It is estimated that 275,000 people will have visited by the time it closes.

Another long-standing client of LDSTS is the Catalyst Science Discovery Centre in Widnes. Its director, Stephen Youd-Thomas recently announced that the attraction had received a record number of people through its doors last year - enjoying its “best visitor figures since 2006”.

We have displayed Cholmondeley Pageant of Power leaflets in our VIPs since the inaugural event in 2008 and last year wrote an article promoting the show, which was published in The Knutsford Times. The 2010 display was hailed a tremendous success with over 50,000 visitors enjoying the incredible spectacles on the track, in the air and on the water. In consequence, the organisers have added an extra day to the event this year.

Yet another happy customer was Wirral Borough Council who reported that tourism events had boosted the local economy by more than £2 million last year. So, we’re hoping to play our part in breaking a few records again in 2011.

If LDS Tourism Services has at any point helped you achieve unprecedented success, we would love to hear from you. If you would like us to run your leaflet/brochure marketing (or social media) campaigns in 2011, please drop us a line to discuss tactics.

Image: ©Cholmondeley Pageant of Power, 2010